How to Collect Contemporary Art


Contemporary art has never before enjoyed such a stratospheric profile across the globe. At Juliettes Interiors, we know how important art placement in the home is to many of our clients.  Along with our wonderful furniture and expert styling, our clients want to have something interesting on their walls.

We also understand that a lot of our customers would love to start collecting art for their homes, as well as venturing out into art investment. However, starting to build an art collection and even finding your own personal style and preferences can be very daunting.

So what better way, than to enlist the help of the experts behind Frieze Magazine and the ridiculously popular and fabulous Frieze Art Fairs?  They are currently running a series of courses in London that will give you amazing starting knowledge on collecting contemporary art, by helping you with practical pointers, as well as socio-political contexts and recommendations on artists to watch.

The courses are hosted by Pernilla Holmes who has worked with a range of blue-chip contemporary galleries, written for leading arts magazines, advised important private collections and curated numerous critically acclaimed exhibitions.

Pernilla is a veteran contributor to the Financial Times magazine How To Spend It and according to Frieze she has a knack for spotting trends ahead of the curve!

Pernilla joined Wedel Art Advisory as Director in 2010, and has since co-curated London’s The Arts Club’s collection and exhibition programme, amongst other projects.

With drinks included, the events take place at The Connaught Hotel. Places can be booked individually for £150, or attend the full 6-week course for £800 (saving £100 + a complimentary subscription to Frieze magazine).

Find out more:

Frieze Art Fair London:

Frieze Magazine:



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