Dopamine Decor: Doing What Makes You Feel Good

Social media is a cornucopia of content that captivates and inspires millions each day. From hacks and how-to guides to styling tips and trends, it has revolutionised the interior design landscape. TikTok, especially, has become a hub for creative and innovative ideas, and there is one in particular that we’re going to dive into right now: Dopamine Decor.

In the simplest of terms, Dopamine Decor aims to trigger positive responses in viewers, such as happiness. It is fuelled by our desire as human beings for instant gratification and aesthetic appeal. A melting pot of design movements, it draws inspiration from minimalism, maximalism, and everything in between – essentially boiling down to whatever makes you feel good.

Whilst it focuses on individuality and personal expression, there are a number of key elements to this trend. This is because of the science behind how we react to our environment. When surrounded by things that are attractive or stimulating to us, our brain releases dopamine, a chemical associated with pleasure and reward. Therefore, Dopamine Decor is about creating a sensory experience that feels as good as it looks.

Let’s take a look at some of these factors…

Vibrant Colours

Following the basic principles of colour psychology, Dopamine Decor employs a bold palette to elicit joy and excitement. From vibrant greens to passionate pinks, certain shades are energising, and capable of uplifting your mood as a result.

Statement Pieces

This trend is built on individuality, meaning distinctive features are a must. Statement furniture provides a key focal point within a room, as well as the perfect opportunity to showcase your own personality and taste. 

Smart Lighting

Lighting plays a crucial role when it comes to dopamine decor. While soft, warm lighting can create a cosy ambiance, bright, colourful lighting setups can invigorate a space, and the people in it!

Playful Patterns

Geometry, florals, and whimsical motifs are ideal for adding visual interest to your home. Whether this is through wallpaper, a beautiful rug, or even printed fabrics such as a chair or curtains, patterns can easily liven up the atmosphere.

Natural Elements

As discussed in a previous blog post, incorporating natural elements into a space can bring forth feelings of serenity and security. This can be achieved indirectly, using materials such as wood or stone, or directly, with houseplants, for example.

Thanks to the ever-growing popularity of social media, inspiration is now only a tap away. And, whilst some TikTok trends are short-lived, we at Juliettes Interiors believe this one is here to stay. Not only does Dopamine Decor allow us to express our individuality on an instinctive level, but also evoke feelings of positivity in others. By creating a unique, exuberant, and visually satisfying space, it invites us to become immersed in environments that nurture our wellbeing.

Interested in transforming your home into your own, personal sanctuary? Get in touch, or click here to find out more about our luxury interior design service. Make sure you follow us for interior design inspo on TikTok.

We’re Here to Help

If you need help choosing your luxury furniture, our design team is always on hand. For advice on sizes, colours, fabrics and finishes, or to design the perfect space for you, contact us. Alternatively, you can pop into our Chelsea showroom – we would love to meet you.