Salon Privé – so much more than cars

Salon Privé is one of the summer’s most prestigious automotive events – but it is also a celebration of luxury lifestyle with an amazing array of designer products and amazing shopping opportunities. Set in the glorious grounds of Blenheim Palace from 31 August – 2 September, this is an event not to be missed, whether you are looking for a Lamborghini, a helicopter or a tailor-made suit.

A Classic Collection

Of course, all the classic names in the world of automotive excellence will be there. The Concours d’Elégance sees the likes of Bugatti, Bentley, Alfa Romeo and Rolls Royce on display, to name but a few. Supercars from Tesla and Maserati sit alongside curvaceous classics such as Aston Martin, Jaguar, Porsche and Lotus. Then you have a dazzling collection of classic and superbikes; Norton, Brough, Triumph and Sunbeam not to be outdone by Ducati, Suzuki or Kawasaki. And the Concours Masters day is a fantastic tribute to 70 years of Ferrari, with models from the company’s earliest years, right through to the F12 70th Anniversary edition. If you have a hankering for speed and style, this is the place to be.

Retail Therapy

But when you’re running on empty and need a little relaxation, stroll across to the luxury retail village for a spot of retail therapy. Juliettes Interiors will offer a haven of peace and comfort, with a range of stunning designer furniture: luxury armchairs and sumptuous sofas; glamorous gold and marble coffee tables and sleek console tables; designer lighting and a selection of our favourite designer accessories. If you have an interior design project in mind, or are having trouble finding a particular item of luxury furniture, come and chat to our designers. We pride ourselves on being able to source those hard-to-find pieces – and remember, we offer a range of interior design services to suit the varying needs of all our customers, whether you are buying one special piece or an entire property development.

Gold Contemporary Italian Designer Marble Console

And a Cocktail or Two

As well as the free-flowing champagne and lobster lunches on offer as part of the event, we shall be serving our signature cocktail, the J&T, from our gorgeous gin trolley. Pickering’s Original 1947 gin, elderflower, rose, lime and ginger, topped with a sprinkling of nutmeg – it’s a garden party in a glass. On opening day, our cocktails will be served by Wild Island Gin, who will be coming all the way from the Hebridean Isle of Colonsay to dazzle us with their expertise. They will also be offering their own signature Southside cocktail so join us at the gin trolley. Click here for the J&T Cocktail recipe

Luxury Shopping from Top to Toe

When you are ready to continue your journey, you will find a wonderfully eclectic choice of exceptional, luxury retailers. From your own helicopter at Sloane Helicopters to exquisite, precision models of iconic cars at Amalgam, everything you need to enhance your luxury lifestyle is here. Luxury cosmetics by Gatineau, tailor-made Italian menswear by Canali, designer footwear from MyShuBox and fine, quintessentially British fragrances by Boadicea the Victorious (even the name is impressive). As the sponsor of Ladies’ Day, Boodles will also be there with a selection of exquisite jewellery.

For your home, there are beautifully engineered doors by Spitfire, bespoke wine cellars and walls from Cellar Maison and fitted garages for your pride and joy by Dura. And for anyone looking for something a little more quirky, take a look at the organic furniture and sculptures at Lord & Lama, or a touch of American nostalgia with Custom Gas Pumps.

Best of Breed

For anyone looking for a memento of the day, the Art Fair offers a superb collection of inspired artwork for anyone passionate about automotive art, with original paintings, vintage posters, classic photographs as well as memorabilia from acclaimed artists throughout Europe. Then there is the much-anticipated Auction. On Saturday afternoon, the most desirable cars, motorcycles and luxury items representing the very best-of-breed will be offered for sale.

Everything about Salon Privé is the best in its class – from classic cars to luxury furniture. Every part of the experience is perfect down to the tiniest detail. We look forward to welcoming you to our own stylish salon. Can’t wait to see you there.

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