Luxury Events We Hope to See in 2021

Having had precious little to look forward to for the last 12 months, there is finally a glimmer of light at the end of the very long tunnel. The UK lockdown should start to ease from the end of March onwards. So which luxury events are we most looking forward to? Not all of these are definitely confirmed so keep your eyes open (and your fingers crossed).

Royal Ascot | 15th-19th June | Ascot Racecourse

Luxury events, Royal Ascot clubhouse
Image courtesy of

The highlight of the social calendar for many, Royal Ascot attracts many of racing’s finest horses to compete for more than £8m in prize money. It is also equally synonymous with sartorial elegance, being awash with exquisite fashion and magnificent millinery creations. From the arrival of the Royal Procession as the clock strikes two, to the communal singing around Ascot’s Bandstand, each of the five days is an event in itself. As socialising restrictions are not expected to be lifted until 21st June at the earliest, keep an eye on Ascot. There may be changes. Tickets are not yet on sale but you can register an interest.

The Boodles Tennis | 22nd-26th June | Stoke Park

luxury events 2021, The Boodles Tennis
Image courtesy of The Boodles

Although their website still gives the impression that this year’s event is not happening, dates have been set and 2021 tickets are already on sale. You simply need to click on the ‘Book 2020 Tickets’ box and, hey presto, there you will find tickets and hospitality packages for this year’s luxury event. Of course, there is much more to Boodles than just the tennis. The facilities are unsurpassed: the grass courts are Wimbledon specification, the hotel is five star, the championship golf course was founded in 1908, the spa is award winning and the fine dining restaurant, Humphry’s, has 3 AA rosettes. Maybe we’ll see you there.

Cowes Week | 31st July – 7th August | Isle of Wight

Cowes Week | Desperado | Image © Paul Wyeth

Cowes Week is a key part of the British sporting calendar, taking place in early August each year. These dates result from early traditions when the great and the good came to Cowes between Goodwood and the Glorious Twelfth – day one of the grouse shooting season. The event is a great mix of competitive sailing and a vibrant social scene. Watch ashore or from a spectator boat, take an exhilarating RIB ride across the Solent or explore all the wonderful hospitality on offer at this very British luxury event. Check out their Spectator Guide for more information.

British Motor Show | 19th-22nd August | Farnborough Expo Centre

The iconic British Motor Show returns in 2021, with a new format and a new location, re-launched as a celebration of motoring past, present and future. There is something for everyone, including dream rides and stunt driving experiences; classic cars and owners’ clubs; supercar paddock and owners’ enclosure; motorsport and automotive careers expos; electric car zone and Caterham drift taxis. Tickets are on sale now.

Salon Privé | 1st-5th September | Blenheim Palace

Luxury event, Salon Privé, Blenheim Palace
Image courtesy of Salon Privé

Everything you would expect from this super luxury event – starting with the UK’s most exclusive Concours d’Elégance. There’s also the much-anticipated Boodles Ladies’ Day, Best in Show, and the Club Trophy. From vintage cars to classic and supercars, jewellery, spectacular catering and high end living. Let’s get our glad rags on (at last) and take a trip out to Blenheim. Tickets are on sale now.

Elite London Lifestyle Show | 17th-18th September | Wycombe Air Park

Luxury Event, Elite London Lifestyle Show 2021, image of private jet
Image courtesy of Elite London

Combined with the British Golf Show, this luxury event encompasses a world of experiences, selectively combining the very best of private jets, turboprop aircraft and helicopters with the very best luxury brands, supercars, powerboats and yachts – all in one location. It also offers the chance to indulge in an exciting range of experiences from pleasure flights to spa treatments. There’s a whole world of luxury to explore and tickets are on sale now.

Frieze London | 15th-17th October | Regents Park London

Image courtesy of Frieze London

Frieze London is one of the few fairs to focus only on contemporary art and living artists. The fair’s exhibiting galleries represent some of the most exciting artists working today, from the emerging to the iconic. In 2021, Frieze London will coincide with Frieze Masters and is open to the public from 15-17 October. Visitors include those with an interest in the art world, such as curators, artists, collectors, gallerists and critics, as well as the general public. Some visit as first-time collectors of art whilst others view the fair more as an exhibition, enjoying the experience as a cultural day out. Tickets for this luxury event go on sale in July but check out their Visitor Guide for updates.

Condé Nast Luxury Travel Fair | 1st-4th November | Olympia London

Luxury Travel Fair 2021, tropical sea, white sandbar
Image courtesy of Condé Nast

The Condé Nast Luxury Travel Fair offers a bespoke service from the best in the travel industry to ensure your next getaway is truly inspirational with service of the highest standards. It is the UK’s only event for the discerning and well-travelled, showcasing a hand-picked collection of luxury travel experiences. Enjoy an inspirational day out and discover some of the world’s most breathtaking and unspoilt destinations, and plan your next individually tailor-made luxury holiday. Fire your imagination with specialist travel talks from leading personalities, explore the Spirit of Christmas Fair, sit back and relax with a glass of bubbly in the Louis Roederer Champagne Bar or enjoy a bite to eat in Mossiman’s Winter Restaurant. Check out their reasons to visit, where you can buy your tickets.

Emeralds & Ivy Ball | December TBC

Cancer Research UK, Emeralds and Ivy Ball 2021, spectacular decorated function room
Image courtesy of Cancer Research UK

This event hasn’t been confirmed for 2021 yet but everyone is hoping it will go ahead. The Emeralds & Ivy Ball is a truly magical night of dazzling entertainment, glamour and fine dining, and is Cancer Research UK’s flagship fundraising event. The evening brings together a host of VIP guests for one incredible night.  Previous guests include Rod Stewart, James Corden, Alan Shearer, and Sir Steve Redgrave amongst others.  The evening is punctuated with spectacular live entertainment. Purchase a VIP table and you and your guests can enjoy free-flowing Pol Roger champagne alongside all the entertainment, auctions and money-can’t-buy prizes. The 2019 event raised a staggering £1 million just on the night itself. Sign up to be the first to hear.

Fingers Crossed for Luxury Events

Whether you are looking forward to a spot of sailing, booking a bespoke travel experience or rubbing shoulders with royalty at a charity ball, let’s hope that all these luxury events manage to take place in 2021. We don’t know about you but we could all do with an excuse to dress up and let our hair down.

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